What Is Search Leeds?

Leeds is a company hiring over 2,000 people who work in search engine optimization. It comprises the biggest agencies and popular brands. SearchLeeds was launched to combine our collective perspectives and experiences for one day. No sales pitches – we offer only efficient advice in London, the UK’s SEO capital.

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SearchLeeds brings together leading experts to talk about the latest in technical SEO and the future of the industry. Learn new techniques to apply on-page and build your understanding of how search works with other channels.


Measurement is a challenge across marketing, but the search industry has led the conversation for more than a decade. Learn how to build a business case and measure the impact of SEO, PR and content accurately.


Learn how to create and promote bigger and better content – and measure the results more effectively – from panels and talks delivered by experts working in search and traditional content marketing.


Link building is not dead. The experts will talk about how to find better targets for outreach; how to build relationships with influencers; how to earn links and social shares – and how to measure their effectiveness.

SearchLeeds Official Event Video


Dixon Jones

Marketing Director

Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry.

He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors.

Gennadii Kotulskyi

CEO of Seogene

Gennadii is an experienced SEO consultant and profound specialist in affiliate marketing, online advertising, and social media marketing, Gene Kotulsiy has over 10 years of work experience in this industry. He is a founder of Seogene, an online-based platform that specializes in SEO optimization, social media marketing, and advertising. Thanks to Gene’s deep knowledge and professionalism, Seogene has already become one of the top-rated digital marketing agencies. Gene is a determined expert who is committed to helping clients elevate their businesses to new heights.

Patrick Altoft

Co Founder

Having set up the popular Blogstorm SEO blog in 2007 Patrick joined forces with Vin Chinnaraja to setup the SEO arm of Branded3 in January 2008. In just over 5 years they grew the business to over £4m annual revenue and a sale to St Ives Plc for around £20m. He has a great experience.

Patrick left Branded3 in September 2015 having successfully handed over to the new management team following the sale and is now looking for new opportunities and working on a couple of startups.

Laura Crimmons

Communications Director

Laura is Branded3’s Communications Director, leading the PR and social media strategy across their biggest client accounts, including Vue Cinemas and Ladbrokes. With extensive SEO and social media knowledge, and experience in both traditional and digital PR, Laura knows how to create and execute campaigns which deliver multiple online benefits.

Jonny Longden

Head of Digital Analytics & Optimisation

Jonny is a digital analytics and optimisation leader delivering continuous improvement to the omnichannel customer experience. With over 15 years’ experience in both digital and traditional data analytics for customer experience improvement, product development, marketing and strategy. .

Kirsty Hulse


Kirsty Hulse is the founder of Manyminds Digital, a digital marketing agency made up entirely of expert, independent resource. With nearly a decades worth of experience in digital marketing, Kirsty has defined search strategies for some of the worlds leading brands and spoken at industry leading conferences such as SMX, SES, Mozinars and BrightonSEO.

Dave Naylor


Dave Naylor, started working in the SEO industry over 16 years ago with three major corporations releasing their database driven data, creating internal link structures and improving usability.
Dave Naylor has the reputation of being one of the best SEO’s in the world, who has a proven track record of successes in the most competitive markets.

Tim Grice


Tim joined the Branded3 team in 2010, bringing with him five years of experience in developing and executing online marketing strategies for businesses globally. Frequently quoted by the top industry resources, his unique insights have established him as an SEO thought-leader, and he’s regularly invited to speak at major digital conferences around the world.

Tom Anthony

Head of Research and Development

Tom has a background in web development, a degree in Computer Science, and has published a number of peer-reviewed papers on his way to a PhD in AI (thesis in progress!). He works on a variety of secret projects at Distilled, from developing novel forms of reporting to trying to predict which new technologies will be impact the search industry. His latest project, Distilled ODN, is an SEO split testing cloud service.

Kristal Ireland

Head of Planning and Insight

Previously voted as one of the UK’s Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.

Matthew Barby

Global Head of Growth & SEO

An award winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.

Tom Anthony

Head of Research and Development

Tom has a background in web development, a degree in Computer Science, and has published a number of peer-reviewed papers on his way to a PhD in AI (thesis in progress!). He works on a variety of secret projects at Distilled, from developing novel forms of reporting to trying to predict which new technologies will be impact the search industry. His latest project, Distilled ODN, is an SEO split testing cloud service.

About SearchLeeds

A great SEO agency should offer ongoing content generation and optimization solutions. We are one of such organizations that value each client and partner and strive to deliver top-notch services. We are dedicated to the SEO success of our clients. Our professional team of enthusiasts is ready to help your venture expand, grow site traffic, and increase conversions.

Our target is to turn more visitors of your website into leads and paying clients. Our SEO company can help your business gain SEO success and outshine the rest of the competitors. Moreover, we concentrate on conversion optimization to make certain your site benefits from existing and future traffic. Let us help you establish the SEO authority of your business within your niche.


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How To Reach Us


The New Dock Hall  is next door to The Royal Armouries, a 10 minute stroll from Leeds Station and Trinity shopping centre. Walk along The Calls until you pass the big shiny silver ball, take a right over Centenary bridge, then follow the signs along the canal to The Royal Armouries.


The City Bus South Bank (service 70) runs directly from the Leeds Rail Station Bus Interchange (outside Leeds Railway Station) to Leeds Dock. The bus runs every 12-15 minutes Mon-Sun. The bus stops on Chadwick street, which runs directly alongside Leeds Dock. The fare is 50p


If you’re arriving in Leeds by train you can catch a water taxi from nearby Granary Wharf 7 days a week. Otherwise we’re a short walk along the canal or jump in a taxi at the station forecourt. You can also get the Service 70 bus from the Leeds rail Station Bus Interchange.


FREE water taxis run everyday Mon – Fri, 7am – 7pm and sat and Sun, 10am – 7pm. The boats  ferry passengers between Granary Wharf & Leeds Dock.  The trip takes 12 – 20 minutes along a scenic canal route and all journeys are FREE.

To catch a ride on one of these walk under the arches to Granary Wharf and the Doubletree by Hilton hotel. The taxis are on the lower water level, hidden out of view – just cross the lock bridge in front of Bar Brasil. The boats run every 20 minutes. Look out for a yellow flag with water taxi written on it in black.


If you’re driving there’s  plenty of parking either on street or in the multi storey. The code for your sat nav is LS10 1PZ and we’re just off Junctions 3 & 4 of the M621.

Royal Armouries Conference Centre
5 Armouries Drive, LS10 1LE
0113 220 1990

Dock 29
The Boulevard Dock, LS10 1PZ
0113 322 6377