What Is Search Leeds?

Leeds is home to some of the biggest brands, agencies, and more than 2,000 people who work in search engine optimisation. SearchLeeds was created to bring together our collective experiences and perspectives for one day. No sales pitches – just actionable advice in the UK’s SEO capital.


SearchLeeds brings together leading experts to talk about the latest in technical SEO and the future of the industry. Learn new techniques to apply on-page and build your understanding of how search works with other channels.


Measurement is a challenge across marketing, but the search industry has led the conversation for more than a decade. Learn how to build a business case and measure the impact of SEO, PR and content accurately.


Learn how to create and promote bigger and better content – and measure the results more effectively – from panels and talks delivered by experts working in search and traditional content marketing.


Link building is not dead. The experts will talk about how to find better targets for outreach; how to build relationships with influencers; how to earn links and social shares – and how to measure their effectiveness.


Main Hall – Track One

Dock 29 – Track Two



Heading to Leeds the night before? Why not join us at the SearchLeeds/Linkdex pre-conference party?
Tickets are free but numbers are limited so make sure to sign up soon.

7.30pm / 6th July

After party

Join us at Dock 29 for the official SearchLeeds after-party

5.30 – 11.00pm / 7th July


Steve Kenwright

Director of Search

Having previously worked in-house at FTSE 250 strategic outsourcing business Mitie, Stephen is from a background in advertising and has an MA in Shakespeare. He now works closely with Branded3’s PR, Content Marketing, Design/Development and Paid Search teams to deliver SEO performance for some of the world’s biggest brands.

Kristal Ireland

Head of Planning and Insight

Previously voted as one of the UK’s Top 30 Women in Digital Under 30. A specialist in Social Media and Digital Brand Strategy, Kristal is an award winning, strategic and experienced digital marketing expert. A regular digital conference speaker and industry commentator Kristal has worked in digital for over a decade developing digital solutions for some of the UK’s biggest brands.

Matthew Barby

Global Head of Growth & SEO

An award winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.

Dixon Jones

Marketing Director

Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry.

He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors.

Russell McAthy


Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has helped teams to improve their marketing performance through data led insight.

He now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline..

Kirsty Hulse


Kirsty Hulse is the founder of Manyminds Digital, a digital marketing agency made up entirely of expert, independent resource. With nearly a decades worth of experience in digital marketing, Kirsty has defined search strategies for some of the worlds leading brands and spoken at industry leading conferences such as SMX, SES, Mozinars and BrightonSEO.

Dave Naylor


Dave Naylor, started working in the SEO industry over 16 years ago with three major corporations releasing their database driven data, creating internal link structures and improving usability.
Dave Naylor has the reputation of being one of the best SEO’s in the world, who has a proven track record of successes in the most competitive markets.

Tim Grice


Tim joined the Branded3 team in 2010, bringing with him five years of experience in developing and executing online marketing strategies for businesses globally. Frequently quoted by the top industry resources, his unique insights have established him as an SEO thought-leader, and he’s regularly invited to speak at major digital conferences around the world.

Tom Anthony

Head of Research and Development

Tom has a background in web development, a degree in Computer Science, and has published a number of peer-reviewed papers on his way to a PhD in AI (thesis in progress!). He works on a variety of secret projects at Distilled, from developing novel forms of reporting to trying to predict which new technologies will be impact the search industry. His latest project, Distilled ODN, is an SEO split testing cloud service.

Patrick Altoft

Co Founder
VP Ventures

Having set up the popular Blogstorm SEO blog in 2007 Patrick joined forces with Vin Chinnaraja to setup the SEO arm of Branded3 in January 2008. In just over 5 years they grew the business to over £4m annual revenue and a sale to St Ives Plc for around £20m.

Patrick left Branded3 in September 2015 having successfully handed over to the new management team following the sale and is now looking for new opportunities and working on a couple of startups.

Danny Denhard

Head of Digital

Danny is Head of Digital at JustGiving, leading online marketing and growth strategy.

Danny has over 13 years’ experience driving business change, managing teams in multiple disciplines including SEO, Social Media, Content Marketing and app optimisation.

Kevin Gibbons

Managing Director

Kevin Gibbons is Managing Director of BlueGlass, a digital marketing agency specialising in SEO and content marketing.

With offices in London, Zurich and Tallinn, BlueGlass helps clients such as Expedia, Totaljobs and the Financial Times by acting as an extension to their teams.

James Murray

Search Advertising Lead
Microsoft UK

James Murray is the Search Advertising Lead for Microsoft UK. In his role he is responsible for managing relationships between Microsoft and its strategic partners as well as acting as an evangelist for the Bing Search platform and search advertising tools.

James is a writer, speaker and thought leader in search and digital marketing being a regular contributor at industry events and widely quoted in the media.

Paul Madden


Paul Madden is Co-Founder of the SEO platform Kerboo and has been making his living online for over 15 years. Initially a web spammer he then built a link building business at scale before switching to the software business with Kerboo.

Paul has a unique insight into the world of links and their changing impact on organic visibility from over a decade of high volume data on this important ranking signal.

Hannah Thorpe

Head of SEO

Hannah is Head of SEO at, an integrated digital marketing agency. She works with clients to produce multi-platform campaigns through every stage from ideation through to completion.

Hannah’s role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results.

Jono Alderson

Global Head of Digital

Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation, eCRM automation, conversation rate optimisation and web development – from defining the ‘big picture’ and strategic direction, right down to getting my hands dirty in the nitty-gritty technical detail.

Additionally, he’s a well-respected international speaker & presenter, trainer, and workshop leader on topics ranging from the future of digital marketing, to hardcore website performance optimisation

Simon Jones

Head of Digital Engagement

Simon heads up MEC WAVEMAKER’s Manchester Digital Engagement Team who look after the owned and earned content strategies of some of the Nation’s most famous brands. With over a decade’s experience across search, social and wider content activity, Simon and his team deliver content-led campaigns across a variety of brand, search and social KPI’s.

Pete Coates


Pete Coates is a Digital Media specialist, with a background across all channels. IPA Excellence Diploma graduate and strategic specialist with extensive experience planning integrated cross-media campaigns for a broad range of clients.

He is currently responsible for product strategy and activation for iProspect Leeds; leading a team of digital channel specialists in the ongoing development of our digital channels and their application across broader digital and multichannel strategies.

Jon Earnshaw

Pi Datametrics

Pre 2000 Jon Earnshaw was a full time lecturer in Business and Emerging Technologies and spent 7 years lecturing in Brighton at graduate and post grad level.

Post dot com crash, he started an online consultancy, working within the telco sector before founding Intelligent Positioning and architecting the Intelligent Positioning Engine that today gathers over 30 billion bits of data globally, feeding Pi Datametrics, one of the worlds leading cloud based, intelligent online business decision making apps.

Adrianne Donoghue

Arianne Donoghue

Digital Marketing Manager

Arianne Donoghue is a Digital Marketing Manager at Having started off her digital career client side in 2006, she’s worked for both agencies and brands in-house, specialising in search. She is now back client side delivering paid media digital strategy for leading holiday comparison site

You might see her at a conference where you’re welcome to chat with her about her love of knitting and F1 (as well as all things digital), although you’re more likely to see her trying to make her way up Yorkshire’s hills on her small-wheeled Brompton bicycle.

David Havas

David Freeman

Head of SEO
Ecselis, Havas Media Group

David, currently Head of SEO at Ecselis, Havas Media Group is responsible for leading and developing their propositions and service solutions, specifically around SEO and Content in-order to deliver long term strategic results for clients.

David has over nine years’ experience in delivering business growth across start-ups to multi-national enterprise level clients, as well as launching brands’ web presence in new markets. Having worked client side across paid, earned and owned media and held senior SEO agency side roles, David brings thought leadership from multiple viewpoints and a leading performance-driven approach.

Alexandra Tachalova


Alexandra Tachalova has worked in digital marketing for over six years. She is a digital marketing consultant, helping makers of digital marketing tools to open new markets and boost sales.

Tachalova is a frequent speaker, and you can find her at all the major search industry events such as BrightonSEO, Ungagged, SEOzone, SMX, SEMdays, and many more.

Kelvin Newman

Rough Agenda

Kelvin Newman is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO. In 2014 Kelvin was voted by econsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.

He is also Co-founder of clockworkTalent with Natasha Woodford a specialist recruitment consultancy that genuinely understands digital marketing.

Ian Harris

Search Laboratory

Ian is the founder and CEO of global search engine marketing agency Search Laboratory.

For the last nine years his unique scientific and mathematical approach to content marketing, SEO and pay-per-click advertising has seen him grow Search Laboratory from a two-man operation in 2005 to today employing over 160 in-house search specialists and linguists, managing a client list including BT, Viking, VisitBritain, Ted Baker and Superdry.

Mel Hyde

Group Head of Paid Search

As Group Head of Paid Search, Mel is responsible for ensuring the right strategy is applied to Branded3’s PPC client accounts and that all accounts deliver performance, efficiency and growth. With a truly integrated approach to our client’s digital campaigns.

Rob McGowan

Associate Director of Data Intelligence
Response One

Rob leads the development of the analytics and data focussed propositions at Response One. Ex dunnhumby, Rob has worked with a variety of clients, all of whom were at different stages of the analytics maturity model with his focus being on ensuring insight is applied across the organisation to deliver the widest impact.

Ian Williams

Head of Analytics & Conversion

Ian is responsible for what happens when searchers land on your site. He creates optimised site experiences through applying years of experience in analytics, conversion rate optimisation, UX research and onsite personalisation, which he’ll draw on in his session.

He works predominantly for well-known national and international brand names across fashion, leisure, travel and retail.

Ed Blakeway

Trading Manager 

Ed leads campaign planning, development and activation for AMNET in Leeds. AMNET is Dentsu Aegis’ programmatic trading desk, responsible for the delivery of billions of digital ad impressions annually. He is an expert in translating audience insight into actionable campaigns, exceeding client expectations by delivering personalised creative at scale.

Ed inspires his award winning team to push the boundaries of programmatic advertising by using the latest and greatest forms of technology available. Programmatic is the future of advertising and Ed is at the forefront of this development within our business.

How To Reach Us


The New Dock Hall  is next door to The Royal Armouries, a 10 minute stroll from Leeds Station and Trinity shopping centre. Walk along The Calls until you pass the big shiny silver ball, take a right over Centenary bridge, then follow the signs along the canal to The Royal Armouries.


The City Bus South Bank (service 70) runs directly from the Leeds Rail Station Bus Interchange (outside Leeds Railway Station) to Leeds Dock. The bus runs every 12-15 minutes Mon-Sun. The bus stops on Chadwick street, which runs directly alongside Leeds Dock. The fare is 50p


If you’re arriving in Leeds by train you can catch a water taxi from nearby Granary Wharf 7 days a week. Otherwise we’re a short walk along the canal or jump in a taxi at the station forecourt. You can also get the Service 70 bus from the Leeds rail Station Bus Interchange.


FREE water taxis run everyday Mon – Fri, 7am – 7pm and sat and Sun, 10am – 7pm. The boats  ferry passengers between Granary Wharf & Leeds Dock.  The trip takes 12 – 20 minutes along a scenic canal route and all journeys are FREE.

To catch a ride on one of these walk under the arches to Granary Wharf and the Doubletree by Hilton hotel. The taxis are on the lower water level, hidden out of view – just cross the lock bridge in front of Bar Brasil. The boats run every 20 minutes. Look out for a yellow flag with water taxi written on it in black.


If you’re driving there’s  plenty of parking either on street or in the multi storey. The code for your sat nav is LS10 1PZ and we’re just off Junctions 3 & 4 of the M621.

Royal Armouries Conference Centre
5 Armouries Drive, LS10 1LE
0113 220 1990

Dock 29
The Boulevard Dock, LS10 1PZ
0113 322 6377

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